Our style, our fashion, the clothes we wear, say a lot about us. We use fashion to communicate who we are and what we care about. In the 60s, we were hippies, or greasers, or baldies, and each style said a lot about who we were.
During the 60s, designers designed for the 4 seasons . . . Spring, Summer, Fall and Winter.
Today, with fashion houses like Forever 21, H&M, and Zara, designers are designing for 52 seasons . . . a new line every week. The clothing is so cheap, many items are purchased for a one time use and then thrown away.
Fast Fashion is designed to make us feel richer because we can buy more clothes. Advertisers tell us that the more we consume, the happier we will be.